Research proves that radio regularly reaches consumers within two hours of their largest purchase of the day.Can there be a better time to reach customers than on their car radio while they are driving to do today’s shopping?
Radio is the only true mobile medium. In the car, at work, and at play, radio is there…the companion and the advertising force your customers take with them wherever they go.
In your personal life, when you have something very important to communicate to someone, which would you prefer – to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice?Radio sells with intimacy.
Want a 100-piece symphony orchestra in your ad, an elephant, a chorus, a laughing child, a love song?With word pictures and emotion-evoking sounds, radio’s theatre of the mind stimulates the most emotion-filled pictures the mind can comprehend.
Today’s newspapers average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of its time on advertising. Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to ads.Radio is the uncluttered medium.
Newspaper rates are up (even though circulation is down). TV ad rates are up (even though viewership is down).Radio advertising costs grew less than any other major form of advertising.
Newspaper and TV are reach media – they reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate.
Radio’s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer’s interests. You cannot pinpoint advertising in the broad-reach, scattershot newspaper and TV media forms.
You’ve just found the Maharashtras largest independent radio advertising agency.We provide amazing radio advertisement services. We book airtime on commercial radio stations of all over Maharashtra at the most affordable rates and also develop the most alluring creatives to get efficient results. We love to work for businesses, helping them create and launch radio advertising campaigns effectively. We fit in the pieces of your business needs together to deliver you a complete radio advertising solution.Get in touch with PavanInc7 to launch an effective radio advertisement campaign.
Radio is the medium wherein people spend most of their leisure time in Maharashtra, providing ample opportunity for a message to reach its audience. Radio is the perfect arena to target the local audience of re time in Maharashtra and to effectively enhance recall value for brands. The cost of advertising in radio in Maharashtra is very reasonable, at par with huge targeted large listenership base .
A few years ago, consumer research giant Nielsen acquired its competitor Arbitron, greatly expanding the scope of their audio marketing analytics to more accurately measure and compare all media platforms. What happened next surprised everyone. Radio they discovered - the old man of media channels - reached more consumers than every other channel out there! The numbers weren’t even close.
When it comes to impacting consumer behavior, nothing succeeds quite like radio. This has been studied over and over, and the results are always the same. Whether it is getting people to go online and make a purchase, stopping into a restaurant, or boost memorability for a product – nothing works better than radio.
So what’s the most cost effective medium for your ad dollar? You guessed it, radio. More reach, more influence and better retention generally add up to better financial returns on your marketing dollar! To prove that point, Nielsen recently matched credit and debit card purchases to exposure of radio ads, comparing the lift to the same purchase data in markets where the ads didn’t run.